Digital Marketing 101 (Small Business)

Teachers
Craig Bittner
Category:
CRM/ Digital / Interactive/ SEM/ SEO/ Website Development/ Wordpress / CMS/
$1,000.00
digital-marketing-agency

$1,000.00

30 in stock

30 Students
Duration: 6 hours
Lectures: 5
Certificate of Completion

Next Session: Thursday, November 10, 9:00 - 3:00 (Unconfirmed)

COURSE DESCRIPTION

The digital world can be a confusing one. There’s always a new technology. A new trend. A new methodology. And the rules are always changing. Quite literally. Google, Facebook and the government are trying to stay ahead of hackers and spammers to keep the playing ground fair an equitable. And what you don’t know can hurt you.

In this workshop, we’ll cover all of the ins-and-outs of digital marketing strategy and implementation: from website design and development, to ecommerce; email marketing to in-bound marekting; SEO to paid search; social media to blogging. It’s broad and deep at the same time.

We start with the philosophies that drive a digital marketing strategy. This process of “getting it” will help you adjust our content to custom fit your needs. We’ll help you set-up your initial strategy and then give you all the tools you need to start implementing immediately. Every software tool we select will make your marketing simpler and more effective. And they’re all user friendly enough to quickly get you up to speed.

This parent course comes with 10 hours of support. Adding on additional attendees does not include additional support.

What you'll learn

  • Website Development (Domains, hosting, CMS, set-up)
  • Ecommerce & Donations
  • SEO, SEM, CPC (Search Engines Background)
  • Email Marketing
  • Inbound Marketing (putting it all together)
  • Social Media Marketing
  • Viral Marketing (Spreading the Word)
  • Blogging & Guest Blogging
  • User Generated Content
  • Landing Pages

Who will benefit from this course?

  • This course is intended for any not-for-profit. Whether you’re just getting started with your marketing initiatives or you’ve been doing it a while, you can use this course to take it up a notch.
  • We cover a lot of material, but we also go broad. And we tailor each class for the people that sign up. So, we’ll spend less time on the topics you already have a handle on.
  • This course is also for your staff and volunteers. Anyone that is helping with your marketing efforts can attend for just $100 more per person (to cover the space, food and other costs).

This course also comes with 8-hours of support built in: 3 hours of strategy and set-up and 5 hours of design, development and integration.

CURRICULUM

Section 1: Strategy & Process

Interactive and Digital are usually interchangeable terms. But they’re very different concepts.The distinction may seem obvious. Intentionally drawing attention to that distinction may help shape how you approach it. Digital Marketing is the use of technology to improve your outreach and efforts. Interactive Marketing encapsulates that fundamental root of what digital tools provide: dialog. Creating a space for people to participate in your cause, promotion, message or campaign creates a special bond and a transparency that broadcasting can’t match.
The design process is not just for preparing great visual art. It can shape your entire structure and process for how you define and address your marketing challenges. Design Thinking is a method for introducing creative solutions into your strategy. It will allow you to find holes, expand your capacity and find solutions in improbable  and beautiful places.

Section 2: Set Up

Domains, Hosting and Websites

There’s a pretty good chance you have this part covered. But do you really? Is your site responsive? Are you in charge of it or did you leave that for your web guy to handle? Did you know you could be doing a lot of this yourself? And with a lot less headache, hassle and money than what you might be expending? If you don’t have this set up yet, we can get you set-up on the spot. If you do, then we’ll help you take control over it and make sure you’re up to speed on the best practices.

Interaction without saying a word

Just like social cues can tell you a lot about someone you’re in a conversation with, web analytics allows you to listen without anyone saying anything. This data is the reason why digital marketing was initially called interactive. And the data is everywhere. From your website to your social media. But is it set up properly? How can you get the most of the information out there? How do you read it? What do you do once you get it?

Adjusting on the fly

There is a popular strategy for interactive project management called agile. We’re not here to teach you the ins-and-outs of this highly effective methodology. But, we are here to show you some basic principals based on this concept. Its the concept of doing and learning as you go. It’s using your audience, data, and resources at their fullest potential by not waiting for perfection to launch something.

Section 3: Search Engines

Becoming One with the Search Engine

Algorithms, SEO, metadata, backlinks, AdWords. The rules are always in a constant state of flux. And with every new update Google makes, marketers are searching for loopholes. And they’re trying to sell you on the idea that they’ve got it all figured out. These are the guys that DON’T have it figured out. Once you learn how to think like a search engine, you’ll have the assurance that you’re in the right place without paying someone who pretends to have the answers.

Finding your audience so they can find you

Keywords will always be an important part of a balanced search engine plan. Finding the right keywords can save you a lot of time and money – and can get you in front of the right people. You can help them find you by searching for them first. And that’s just the beginning. A robust keyword plan grows with you.

Creating content without wasting your time

If a tree falls in the woods, but no one is there to hear it… You know the old saying. Content is the heart of search engine marketing. But how do you create content that people really want to consume? And how do you transition that to an action that benefits your organization? A lot of what we do on our sites, our social media, and our blogs are really there to satisfy the “nothing.” We’ll show you how to avoid the “nothing” and create something of value so you won’t be wasting your time.

Section 4: Social Media

The Algorithm

Did you know that Facebook operates on an ever-changing algorithm just like Google? Should you even mess with Facebook? What platforms should you invest your time and energy into. And once you’re there, how do you interact? Engage? Inspire?

Working on all cylinders

Your social media plan includes what to do and what not to do. It’s simply a well-documented, repeatable, searchable way of interacting like you would in real life. It involves listening, understanding, empathizing, sharing, and speaking (as opposed to the broadcast method of just shouting out into space hoping to be noticed.) There are philosophies, strategies and tools that can help with all of that.

1700 Westport Road, Kansas City, MO

About Instructors

Craig Bittner
Years of experience: 17 ★ Big believer in open source concepts and power of collaboration ★ Extensive experience and training in project management, UX, process development, ideation facilitation, software development oversight ★ Has experience with large corporations and agencies to tiny startups ★ El Jefe

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