You don’t always get what you pay for.

OK. Maybe you do get what you pay for. Sometimes. But other times, you get ripped off. Even from the people that are delivering great work. And maybe saying ripped off is a bit harsh, but the truth is, getting ripped off is usually not solely an indictment on the culprit, but on the victim. Because it’s not about someone taking advantage of you, but of you not searching for the value.

In other words, if you’re willing to pay an agency to do things because you just don’t want to mess with it, then you’re likely not going to get value. Value comes when you contribute. When you don’t have a lot of household income, you don’t eat out for every meal. You don’t buy all your groceries at Whole Foods.  You think of what foods you need to be organic that fit your goals as a family. You read the ads to figure out which stores have the best deals for the week. You get some food at the farmer’s market. You use coupons – not to influence what to buy, but as a means of saving money. And you supplement some of your groceries at ALDI. And then you carry those lessons with you even when you do start to make more money – which means you get to keep more and save more and live better.

So, with Unagency, our first goal is to teach you how to do it all yourself. Not that you always should. But if you know, then you can make smarter decisions. You know what things should cost. And you know when you’re getting value or not. We start by teaching you philosophy. The basic step does not come from teaching you trendy new tricks. It comes from having that “aha moment” where your perspective changes and you start to see how everything ticks and works together. Once you “get it” you’re halfway there. Then we show you the tools that will help you set things up properly and maintain control of your initiatives. Then, you can much more effectively decide what you need to do and how to assign the right people to do it.